Brand Transgressions may cause significant damage to an organisation. How do we manage Brand Transgressions when they happen?
Niels Brabandt discusses the issue with Professor Shailendra Pratap Jain, PhD who recently published his book 'Managing Brand Transgressions - 8 Principles to Transform Your Brand'.
Professor Jain Bret Wheat Endowed Professor of Marketing and International Business at the Foster School of Business, University of Washington, Seattle. He has held faculty positions at Indiana University’s Kelley School, University of Rochester’s Simon School, Cornell University’s Johnson School, University of Western Ontario’s Ivey School, Cambridge University’s Judge School, Indian School of Business, Hyderabad, and BITS School of Management, Mumbai. Well-known for his widely published scholarship in consumer psychology, Dr. Jain has extensive publishing and editorial experience in top marketing journals and has won many executive and graduate (MBA) teaching awards. Prior to his academic career, he worked in sales, brand management, and advertising in industry and is associated with several noted marketing campaigns in India.
Host: Niels Brabandt / NB@NB-Networks.com
Contact: https://www.linkedin.com/in/nielsbrabandt/
Leadership Letter: https://expert.nb-networks.com/
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